Deborah Small appointed Adrian C. Israel Professor of Marketing

Deborah Small, who is considered one of the world’s leading scholars in behavioral marketing, was recently appointed the Adrian C. Israel Professor of Marketing, retroactive to July 1, 2022.

She is a faculty member at the Yale School of Management.

Small, who joined the Yale faculty last summer, studies how individuals make decisions that affect their own and others’ welfare and what their choices signal to themselves and others about their moral character. While much of her work is in the area of prosocial behavior, she has many other research interests, including emotion, moral judgment, and consumer choice.

In her research, she has made meaningful contributions to our understanding of emotions and pro-social behavior. Many of her papers break new ground by using novel experimental methods to discover insights that advance her field. In 2018, she was named a fellow of the American Psychological Society and a Marketing Science Institute Scholar.

A graduate of the University of Pennsylvania, she earned her Ph.D. in psychology and behavioral decision research from Carnegie Mellon University. She previously taught at the University of Pennsylvania, where she was the Laura and John J. Pomerantz Professor of Marketing at The Wharton School and professor of psychology.