Book: Mission in a Bottle

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Mission in a Bottle: The Honest Guide to Doing Business Differently — and Succeeding

Barry Nalebuff, the Milton Steinbach Professor of Management, and Seth Goldman

(Crown Publishing Group)

Barry Nalebuff and Seth Goldman began Honest Tea in 1998 with a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores, and drugstores across the country.

In a two-color graphic-book format, the co-founders of Honest Tea tell the story of how they created and built a mission-driven business, offering insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business — and the importance of perseverance and creative problem-solving.

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