Yale Publishing Course Announces Expanded Sessions for 2011

Following on the success of its inaugural program in the summer of 2010, the Yale Publishing Course has announced that the 2011 program, “Leadership Strategies in a Time of Tradition,” will be expanded to two sessions: a July 10th – 15th session focusing on magazine and online publishing; and a July 24th – 29th session focusing on print and digital book publishing.

The 2010 session of the Course was held last July at the Greenberg Conference Center of Yale University in New Haven, Connecticut. Participants included mid- to senior-level publishing professionals working in areas such as administration, editorial, sales, publicity, marketing, design, production, business, and new media and new product development. They came from 16 countries, as well as cities across the U.S., and represented a wide range of companies of all sizes.

Said one 2010 participant, “Nothing has spurred my creative inclinations for publishing or inspired me more than the Yale Publishing Course. The course provided a once-in-a-lifetime opportunity to learn from some of the most intelligent, influential, and innovative voices in the publishing industry, bringing everyone together in an atmosphere that fostered conversation, collaboration, and innovation.”

Course speakers, who were carefully selected for their expertise, flair for innovation, and proven teaching skills, included media executives, Yale School of Management faculty, and industry experts from Silicon Valley, the MIT Media Lab, and Google. The curriculum focused on forward-looking approaches to the business of publishing as a global enterprise; how best to meet industry challenges in an era of rapidly accelerating change; and how to utilize the opportunities presented by the digital revolution. Topics included safeguarding truth at a time when information can be disseminated without editorial oversight; the future of publishing in the age of personal media; developing a business plan for online publications; cost-spreading over multiple platforms; designing across media; and global legal challenges in multi-platform publishing.

Tina C. Weiner, director of the Yale Publishing Course, notes, “The 2011 sessions promise to be unique, interactive learning experiences, where participants will be encouraged to challenge and question speakers and to share their own experiences in candid, off-the-record sessions. Last year’s participants reported they felt inspired, energized and more confident in their ability to make transformative changes within their own organizations. By expanding the course into two sessions this year, we’ll have time to cover more topics in greater depth and allow more participants to attend and network with a greater number of peers from around the world. Even as we are expanding, the active participation of the attendees will remain priorities. The size of each of the 2011 sessions, therefore, will continue to be limited to 80 participants.”

For more information on the Yale Publishing Course, including a description of the 2010 program and its speakers, videos, and testimonials from participants, visit http://publishing-course.yale.edu. Look for the full 2011 program schedules to be posted on this site in the near future.

Click here to view the Yale Daily Bulletin’s article on the 2010 Yale Publishing Course.

PRESS CONTACT: Jackie McGrath 203-436-4547

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