Political Campaign School to Offer Media Training

The Women’s Campaign School at Yale will present a one-day workshop, “Public Speaking and Media Skills,” on Saturday, August 28, in William Harkness Hall, 100 Wall St.

The program will target candidates and campaign staff members who will be involved in upcoming municipal and local elections.

Heading a distinguished group of lecturers will be Christyne Lategano, director of communications for New York City Mayor Rudolph Giuliani, Congresswoman Carolyn Maloney (schedule permitting) and Diane Farrell, First Selectman of the town of Westport, Conn.

Participants will practice radio and television interview strategies and attend a public speaking clinic. The schedule includes lectures on building a strong media identity, effective public delivery of message, attention-getting strategies, image and identity, paid media and direct mail exposure, and creating a comprehensive media plan. A limited number of participants will be able to sign up for a personal image evaluation session.

Others speakers and discussion leaders include Carl Golden, a long-time campaign consultant in New Jersey; Audrey Honig, former television reporter and press representative for Moira Lyons, speaker of the Connecticut House of Representatives; Fayne Erickson, publisher of Ms. Magazine; Bud Jackson, former newsman and campaign advisor; Joyce Hirschhorn, board member of WCS and public speaking expert; and Ruth Sherman, a public speaking consultant to major figures in industry.

The one-day program will be directed by Andree Aelion Brooks, founder of the Women’s Campaign School and a former contributing columnist for the New York Times who has successfully run for public office; Dianne Wildman, Emmy award-winning TV commentator; and Allyson Stollenwerck, a graduate of the WCS, public interest lawyer and campaign aide.

The Women’s Campaign School at Yale, co-sponsored by Yale Law School and the Women and Gender Studies Program, was founded in 1994 to address the obstacles women face when running for elected office or pursuing careers as campaign staff consultants. Other offerings include a five-day comprehensive campaign training session each June and one-day sessions that focus on elements of running a political campaign. Many former graduates now hold public office.

Fee for the one-day session is $75 including lunch. Early sign-up is advised since places are limited. For more information and a registration form call the school at (800) 353-2878.

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Media Contact

Gila Reinstein: gila.reinstein@yale.edu, 203-432-1325